Music Marketing Project

  During the brainstorming and planning part of the assignment we started with a schedule.  The schedule includes when our research should be done, the time we are filming, and when our presentation should be done. It was important to have this schedule because it gave structure to the project and a sense of priority to parts of the assignment like the presentation and music video.  Having a schedule also helps with using all of your time wisely.

Some challenges we faced in the brainstorming and planning part of the project were when to film and coming up with ideas for the music videos.  For the filming time it was hard to plan because after filming you need time to edit and before filming everyone needs to be on board with an idea.  You need to find the perfect day to film because if you schedule it to early then the idea won't be as good, but if you schedule it too late then the editing won't be as good.

To help us with the brainstorming part we did a story board for the music video and a research chart for our presentation.  The story board helped us by giving us a visual of what our shots should look like. The research chart helped us by giving us an understanding of what successful companies and artist do to brand themselves.

The steps after planning and brainstorming are following through on your plan.  Make sure that every day you come in you are hitting your deadlines for when things should be done. This is when you do the music video and presentation.

For the production of the music video, it is essential to focus on the vision that the group had and to ensure that everyone was working together. During the production you have to follow the storyboard, but also be sure to make adjustments to the shots.  For instance, we wanted to film at the stage of TownCenter, but the stage was filled with people during the time we went.  We had to find a new location to shot based on the circumstances.  When you are filming a no budget production you have to be flexible.

Post-production is where you edit, add special effects, and choose which clips to use.  During the post- production we decided which special effects would best develop our brand.  We choose which one of the takes would be best to use.  During the post-production phase of the project the goal is to bring your groups vision to life.

During the presentation we made sure everyone knew which slides they were saying.  To have a good you have to be confident in what you are saying.  If you don't believe what you are saying, then your audience won't be engaged in what you are saying.  We made sure there were not too many words in our presentation.  This enhanced the presentation because we gave a description of the slide, and our slide did not look overloaded.

This project taught me that creating a music video is very challenging.  You have to be flexible when shooting your film because not everything will be in your favor.  This project also taught me that having a plan and schedule is a key part in creating a good project.  I learned that during filming you have to do multiple shots of each part of the scenes.  I found out this project that editing is the most important part of a music video.  Without editing you can't create your vision.  When doing my Cambridge exam, I will use all that I learned during this project to make my final project as best as possible.